The Cosmetic and Fashion Industry: The cosmetic and fashion industry feared that feminism would destroy its businesses and profit since many used and saw feminism as a reason to turn away from a focus on fashion and outward appearance. The industry realized they could lose their patronage to health care centers set up by feminists, which offered space for female-centered positive health care. The Medical Industry: The feminist revolution brought to the forefront women’s health issues like eating disorders born from a desire to become conventionally attractive under white heteronormative beauty standards. history, the worth of their consumer dollars and bring about active change. The feminist movement helped women understand, for the first time in U.S. Opposing this debilitating belief structure is at the heart of female liberation and it has to be done through, “critically examining how we feel and think about our bodies and offering constructive strategies for change” (p. 36).īefore the women’s liberation movement, women were socialized in sexist thinking to focus on appearance, adherence to patriarchal beauty standards, and their attractiveness to men. ”Rigid feminist dismissal of female longings for beauty has undermined feminist politics” (p. Summary, part 2 Chapter 6: Beauty Within and Without
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